Social Media - Fad, Fame or a Valuable Pursuit?
Remember the days when having a web site was something every business was supposed to do, but nobody was sure what to do with a web site?
Now, having a social media strategy is in vogue. Every business should have one, at least that's what "they" say. But social media brings about a whole new set of questions:
- How do I go about blogging?
- Corporate blog or personal blog. Which is better and why?
- Is it my blog or the company's blog?
- Should my blog be led by marketing, product managers or individuals?
- Should I hire a traditional ad agency?
- Everybody's suddenly a social media consultant, but are they for real?
- Who writes the content? Marketing, engineering, management, or me?
- How much of a time investment am I committing to?
- What should I write about and will anybody be listening?
- How should I involve marketing in my blog?
- Besides a blog, what about podcasting or sites like Facebook, Digg, Twitter and so many others?
- How would I know I'm getting any ROI from my social media investment?
Those were all questions I had when I first began blogging as CTO of my network security product company.
Hi, I'm Mitchell Ashley, founder and principal consultant of Converging Network LLC, technologist, product creator, entrepreneur, blogger and podcaster. I've been blogging as a technology executive and product spokesperson in the networking and software industries since 2006. Through those experiences I've learned a lot about how social media can benefit businesses, their customers and individual thought leaders. In addition to my own blogs and podcast, I also blog and podcast for Network World where I frequently reach forty, fifty and as many as ninety thousand readers per month.
I'm sure there are lots of smart people out there who can tell you that you need a corporate blog and then go about setting up a blog site for you. Just like that first web site, a blog is pretty useless if you don't know how to use it,how it can benefit you ...and more importantly... how it can benefit your readers. Few have the hands on experience neccesary to help you determine if social media activities like blogging, podcasting and social networkings sites are even for you, can show you how to develop an online persona and a personal voice using social mediums, help you pursue unique areas of personal wisdom that create thought leadership and attract the attention of customers, press and analysts, and setting you on the path to successfully creating an online community of readers.
Converging Network LLC offers packages and personalized programs to help corporate executives, technical leaders, product managers, marketers and individuals gain the many benefits of blogging, podcasting, and social media sites.
Contact Converging Network LLC to learn more about how you can accelerate your social media learning curve and inject new life into your existing social media strategy.
